A presentation tool for your listing appointments.
Drag through real transformations, then walk your seller through what changed and why it matters.
Vacant Staging Transformation
An empty main level gave buyers nothing to hold onto. Furnishing it established scale, flow, and a reason to linger.
- Market
- Project details coming soon
- Preparation type
- Vacant Staging
- Client investment
- Project details coming soon
- Days on market
- Project details coming soon
- Sales result
- Project details coming soon
What Phoenix changed
- —Defined a clear seating arrangement around the room's strongest architectural feature
- —Layered warm textiles and lighting to soften a cold, empty volume
- —Scaled art and accessories to the ceiling height so the room photographs larger
Fluff & Stuff Transformation
The sellers stayed in the home. We worked with what they already owned and added only the pieces the rooms were missing.
- Market
- Project details coming soon
- Preparation type
- Owner-occupied
- Client investment
- Project details coming soon
- Days on market
- Project details coming soon
- Sales result
- Project details coming soon
What Phoenix changed
- —Edited and repositioned the homeowner's existing furniture to open sightlines
- —Supplemented with Phoenix textiles, lamps, and art where rooms read unfinished
- —Cleared and styled surfaces so the home still functioned day to day
Market Prep Transformation
A dated property repositioned with targeted updates — proof that preparation is often a short, prioritized list rather than a renovation.
- Market
- Project details coming soon
- Preparation type
- Market Preparation
- Client investment
- Project details coming soon
- Days on market
- Project details coming soon
- Sales result
- Project details coming soon
What Phoenix changed
- —Refreshed paint in a neutral that photographs true under mixed lighting
- —Replaced dated fixtures and hardware for a current, cohesive finish level
- —Prioritized the handful of changes with the largest effect on buyer perception
Why Staging Your Home Matters
Staging is more than decorating. It is a property-marketing strategy designed to present your home at its best, create a stronger emotional connection with buyers and help your listing stand out online and in person.
83%
Easier for buyers to visualize as home
49%
Reported a reduction in time on market
29%
Reported offers increasing by 1% to 10%
31%
More willing to tour after viewing online
How Staging Can Influence a Sale
Share of agents reporting each effect in NAR’s 2025 survey.
Horizontal bar chart. Can influence buyer perception 86 percent. Helps buyers visualize the home 83 percent. Reduced time on market 49 percent. Increased willingness to tour 31 percent. Reported higher offers 29 percent.
Potential Offer Impact
| Home price | 1% | 3% | 5% |
|---|---|---|---|
| $500,000 | $5,000 | $15,000 | $25,000 |
| $750,000 | $7,500 | $22,500 | $37,500 |
| $1,000,000 | $10,000 | $30,000 | $50,000 |
Even a modest difference in the final offer can represent thousands of dollars. Results vary by property, pricing, condition and local market conditions, but the potential upside can make staging a worthwhile part of a seller's marketing strategy.
Where Staging Matters Most
NAR found that buyers' agents considered the living room, primary bedroom and kitchen the most important rooms to stage. Focusing on these high-impact spaces can help homeowners control costs while improving the presentation of the areas buyers value most.
37%
Living Room
34%
Primary Bedroom
23%
Kitchen
Staged vs. Unstaged Presentation
Staged home
- Helps define the purpose and scale of each room
- Creates a stronger emotional connection
- Produces more compelling listing photography
- Helps buyers imagine themselves living there
- Highlights the property's strongest features
- May support stronger offers and a faster sale
Unstaged or poorly presented home
- Empty rooms can be difficult to judge for scale
- Personal belongings can distract buyers
- Listing photos may struggle to capture attention
- Buyers may focus more heavily on imperfections
- Rooms may feel smaller or less functional
- The property may be harder to remember after multiple showings
A Small Investment Compared With the Value Being Marketed
The median cost of professional staging reported by NAR was $1,500. On a $750,000 property, just 1% of the home's value represents $7,500. While staging cannot guarantee a specific sale price, it can strengthen how buyers perceive one of the largest financial assets a homeowner will ever sell.
Built for Today's Northern Virginia Market
Northern Virginia Realtors provides local housing-market data and resources showing how inventory, buyer activity, pricing and market time continue to change throughout the region. As buyers gain more choices, presentation can become an increasingly important part of helping a property stand out from competing listings.
NVAR provides Northern Virginia market context but has not published a controlled public study directly comparing staged and unstaged listings. The staging statistics shown on this page come from NAR's national 2025 survey of real estate professionals.
Prepare Your Home to Make Its Strongest First Impression
Every property is different. A personalized staging plan can identify the rooms and improvements most likely to strengthen your home's presentation without requiring unnecessary work or expense.
Source: National Association of Realtors, 2025 Profile of Home Staging. Research report · NAR announcement
These findings are based on a February 2025 NAR survey of 1,266 real estate professionals. The survey had a margin of error of plus or minus 2.75 percentage points at the 95% confidence level. The statistics reflect agents' reported experiences and observations, not guaranteed outcomes for an individual property.